If you are starting out in business, you will no doubt want to set up a website. But where do you start? One of the first decisions you will need to make is about what domain name to register.
Domain names are similar to street addresses or telephone numbers. They direct customers to your business on the internet. The domain by itself is NOT your email or website address, but it does form the foundation from which these addresses are created.
Company Name: Crystal Cafe
Domain Name: crystalcafe.com.au
Website Address: www.crystalcafe.com.au
Email Address: firstname.lastname@example.org
With thousands of new websites being added each month, it is important you get your business domain name as soon as possible, even if it is just to protect your identity. If, for example, someone in another state, registers a business name similar to yours, they are eligible to register the domain name and there is not much you can do to get it back.
If you run a business Australia, you should ideally register a domain name with “.com.au” as that is the most recognised Australian domain name extension.
However, if you find that someone else has already registered “your” domain name, don’t panic, you can find other suitable domain names. For example, if you own Crystal Cafe and the domain name had been taken by someone else, you could register, SydneyCrystalCafe.com.au or CrystalCafeSydney.com.au or similar.
When choosing a domain name, you should select one that describes what your business does and preferably one that features keywords related to your business. Simply registering your business name, such as JoeAndSons.com.au is not really going to help you as far as search engines are concerned. They like to see words related to what your business does. So you could register JoeAndSonsPlumbing.com.au, for example.
You can have more than one domain name pointing to your website, so if you wish to protect your business name and brand identity, register several domain names and ask your website designer to point them to your website’s main page.
The first thing you should do is to sit down and brainstorm possible keywords that you could use in your domain name.
Check to see if your domain name is available. You can search Google to see if the domain name already has a business linked to it.
If it doesn’t appear in Google you will want to double-check to make sure it hasn’t been registered. You can do that here. http://www.web4business.com.au/domainnames.htm
Check to ensure domain name has not been registered
If the domain name has been registered, do another search using your brainstormed keyword combinations
If it is available, grab it as soon as you can, even if you are not planning to have your website created for several months. Australian domain names are registered for 2 years at a time and don’t cost much money at all. That way you will know that no-one else can take it, while you are setting up your business.