Many people who have just opened an account wonder if it is possible and how one can earn money with Squidoo. As a writing website and micro-blogging platform, Squidoo has been around for a while (since 2005), and has proven its success. The impressive number of testimonials written by people who succeeded to make a living on Squidoo stands as proof for the platform’s popularity and profitability.
Time: ongoing process
Materials PC with internet connection
First of all, you should know that there are several ways to earn money on Squidoo and the income generating methods can be direct or indirect. Here are two of them:
Advertising revenue share
All pages are dotted with Google ads. Some of them appear on top of the article (called lens in Squidoo terminology) between the title and the introductory paragraph. In-text ads match specific keywords, but they run at low density in order not to make the page look spammy. Display ads are media rich banners that feature the lenses’ sidebar and on the page’s header, as you can see in my screenshot below.
The revenue share for these ads is split into two: 50% go to Squidoo to cover for the website’s maintenance costs, 50% is divided to the authors (lensmasters) according to a complicated formula that takes the lenses’ ranks into consideration. Thus, the 1st tier lenses (having a rank of at least 2000) can earn around 50 USD a month, but the sums go down very quickly if you don’t succeed to reach this level. Another trick you should know: lenses created that month do not qualify for ad revenue payment.
Now, in order to upgrade your lenses’ rank, the same SEO rules as for any other type of online writing apply: writing original, informative and interesting articles, using the right keywords, building backlinks, sharing your content through social media networks, etc.
The interesting part about earning money with Squidoo lies in the supplementary option other revenue share websites do not provide: the sales module.
The most popular one (and also a compulsory module if you want to reach the 100% level of completion for a lens) is the Amazon module. Depending on your lens’ topic, you can recommend all sorts of products from Amazon’s website. If you want to focus all your sales effort on a single product, you can use the Amazon Spotlight module, just like I did in my book review:
If you want to add more products to your lens, the regular Amazon module is your best choice. Don’t forget to include a description for each of the products you recommend. It is an opportunity to insert more keywords, but also a marketing tool through which you persuade the reader to click on the link and purchase the product.
These two Amazon modules use Squidoo’s affiliate account. This means that each time your lens generates a sale, you will share the commission with Squidoo. On the one hand, it is a good thing as Squidoo is a top Amazon affiliate and their commission is double than what you can get on your own. On the other hand, it does not help you upgrade your Amazon affiliate account. However, it helps you upgrade your lens’ rank.
If you decide to use your own account, you can generate text links and banners via Amazon Associates Central. You can build a banner promoting a single product:
There are also banners for a whole category of products, displaying the best sellers and redirecting visitors towards the respective category’s page.
For nice looking banners, especially tailored for Squidoo use, visit SquidUtils. On the same page you can check your lens’ health, get some tips on how to improve it, and find a list of directory to submit your lenses to.
Well, these are 2 of the methods you can use to earn money with Squidoo. More about the other ones on a future post.