Have a Successful Trade Show Booth

As we all know, a successful marketing campaign can make a world of difference for any line of business. Apart from standard marketing, either printed, virtual or any other media available, trade shows are also a great chance for promoting your company. If you participate in one, the most important thing you need to provide is a noticeable booth. Practically everything depends on whether your booth will attract visitors. No matter how good and customer oriented your business is, if the visitors are not urged to visit your booth, all of it will go unnoticed. That is why we prepared a set of advice on how to have a successful trade show booth.


Image source: Flickr - Phil Manker

Announce Your Presence

Yes, the trade show will be strongly advertised, it is in the best interest of the organizer to have as much visitors as possible. You share the same goal, so you have to make potential visitors aware that you will be there. Send emails to your current customers, they will surely recommend their business partners and associates to come and hear what you have to offer. Also, intensify your presence on the social media of all kinds.

Go for Prime Location

The location of your booth plays an important role in the number of potential visitors. If you plan to reserve a corner one, you better skip the show because it will be a waste of time. Paying a higher price for the best possible location is certainly worthwhile. However, make sure you do it well in advance, to be able to choose and to have a discount.

Booth Appearance

You need to stand out in a positive way. Your booth needs to be visible and distinguishable and your company logo needs to have a central position, unblocked and seen from a distance. However, do not make your booth shine like a Christmas tree, elegance and good taste make a better professional impression. Carefully chosen lighting makes a difference, as well as an appealing colour combination . The best option would be to use the combination present in your company logo. Also, make your booth easily approachable, do not clutter it.

Contests and Prize Draws

To break a strictly professional atmosphere, have contests and prize draws. The prizes could be coupons for your products or services. For example, a cash cube is a magnet and would be an attractive addition to your booth’s appearance, as well as a magnet for visitors.

Hosts

Your booth hosts have to be absolutely proficient about any details important for your company and your line of work. Also, you, or some other executive need to be present at all times, or at a minute distance in case you are needed. This is a clear sign of your professionalism and seriousness and potential customers will appreciate it.

Snacks and Drinks

They are a sign of good hosts and great conversation boosters. Any opportunity to discuss your business further is something that is worth taking advantage of.

As you can see, there are certain aspects that need to be explored to detail. Our experience showed that if they are, you will surely be pleased with how your trade show appearance has gone through.

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